Runar Schmidt's profile

Don't Be Afraid of the Dark

As a project for graphic design one, my group had to create a fake event to raise awareness about a pressing issue in the world. My group choose to do light pollution, as light pollution is one of the largest environmental problems facing our world, but gets the least amount of attention. We wanted to create an event to promote awareness to help combat light pollution.
PROCESS
To get people to go to an event it needs to appeal to them. I came up with the title, Don't Be Afraid of the Dark, which alludes to all of our childhood fears of the night. Now we know that the dark is nothing to be scared of, in fact, it is something to embrace.  
It was my job to create a 24x36 poster to promote the event. When I think of the night sky, I think of stars. Light pollution takes away the amazing view of our universe, so I wanted to incorporate a telescope to appeal to the viewers sense of wonder of the cosmos. I also needed to include stars to remind people of what they are missing.
Don't Be Afraid of the Dark
Published:

Don't Be Afraid of the Dark

Poster for an event to raise awareness about light pollution. Fake event made for a school project.

Published: